About Us

Do Good PR was founded by Senior PR Consultant Heather Collins in 2018. Heather has over 20 years PR experience, and has worked on the PR and media relations activity for some of the sector’s best known charities and campaigns, including Red Nose Day’,  Crisis at Christmas, the RHS' 'Chelsea Flower Show', Breast Cancer Now’s ‘Wear It Pink’, Alzheimer’s Society’s ‘Memory Walk’ and ‘Cupcake Day' fundraisers and the NHS' Be Clear on Cancer Lung Cancer and Organ Donation campaigns.

After a decade of freelancing at numerous charities, Heather set up Do Good PR to provide affordable comms support to help charities and purpose-led organisations achieve their goals.

Team Do Good

Our team of comms experts bring together a wealth of experience in PR, media relations, digital marketing, fundraising strategy and VIP engagement. This means we can build the right support for each individual project to meet your organisation's needs.

Judy Claughton

Judy has over 20 years' experience of leading and delivering impactful PR and communications campaigns that help clients to deliver positive change. She has implemented media campaigns for the UK Council for Psychotherapy, Association of Child Psychotherapists, Ronald McDonald House Charities, the Royal Horticultural Society, Thrive, the Training and Development Agency for Schools, Groundwork, the Department of Health and LEAF (Linking Environment and Farming) amongst others.

Helen Olszowska

Helen is a Digital Marketer specialising in strategy, social media, email marketing, copywriting and is a freelance writer for Charity Digital. For the past 18 years Helen has worked with non-profits including Human Rights Watch, Hospice UK & Asthma UK, running digital marketing campaigns, events & raising funds to support their work. Since 2019 Helen has worked with clients including Mencap, The Royal Marsden NHS Foundation Trust and Great Ormond Street Charity through her consultancy Seashell Collective and works with Do Good to support clients with their digital marketing strategy.

Claudia Moselhi

Claudia has 15 years' experience of building and delivering award-winning PR campaigns for charities and purpose driven organisations. From powering public awareness of the NHS Organ Donation campaign, to charities like Learning Through Landscapes, Claudia is passionate about spreading awareness of good causes in the media. In the past year she has worked with charities including Shelterbox and For Baby's Sake and supports Do Good to deliver media coverage for clients.

Rob Alcroft

Rob has over a decade's experience in fundraising strategy, as Head of Fundraising Strategy at the NSPCC, as COO of Killer Creative and now as an independent consultant through his consultancy, Wayforward. He has worked on some of the most successful fundraising products of recent years for clients such as BBC Children in Need, Sue Ryder and Help For Heroes. Rob supports Do Good's clients with their fundraising strategy development and has assisted clients including Action Against Hunger, The Bike Project and UKESG to date.

Kimberly Stevens

Kim has 12 years-experience working in communications for household names in both the charity and public sectors including Comic Relief, Children in Need, Unicef, WaterAid, Breast Cancer Campaign, the Equality and Human Rights Commission, BBC Radio 4 and BBC News. She has worked on large scale national PR campaigns, driving sign ups to fundraising initiatives, as well as on high profile ambassador involvement and has recently supported Do Good with The Bike Project's Bike Donations Appeal and Starlight’s National Play in Hospital Week campaign.

Dean Swift

Dean Swift is an Artist Relationship Expert with over 16 years experience delivering the best calibre of talent for UK & global charity campaigns through his consultancy Swift Dean. Dean has been responsble for securing high profile supporters for projects including Red Nose Day, Sport Relief, Stand Up To Cancer, Movember, Cancer Research UK, Malaria No More, The United Nations and The National Emergencies Trust, and has secured various talent for Do Good's clients including Starlight and UKESG.

Kirsty Marrins

Kirsty is a Digital Communications Specialist and accredited trainer who specialises in social media, copywriting and digital marketing. She has helped hundreds of charity staff hone their social media and digital marketing skills over the years including Barnado's, Cancer Research UK, The RNLI and The Media Trust and is a regular columnist for Third Sector and a trustee of CharityComms.

Antonia Paget

Antonia is a PR consultant and media relations specialist. For nearly a decade she worked as a journalist for leading national newspapers and digital news brands, including The Daily Mirror, Sunday Mirror and Mail Online. Her industry knowledge and media know-how has since helped her amplify PR campaigns including Red Nose Day and Sport Relief, and most recently for Starlight's National Play in Hospital Week campaign.

"Heather was excellent at helping us to navigate the covid crisis, working through the many challenges that came with running a charity and hospitality campaign in 2020. Through developing the proposition and strategies, her and the team were able to bring some new and innovative ideas to a long standing campaign and secure some great media coverage to promote the campaign and our corporate partnerships."

Bethanie Peach, Partnerships Campaign Manager

"We were really impressed with Do Good PR’s work on our Play in Hospital Week 2022 campaign. Heather’s expertise helped us deliver a media strategy that focused our time and energy where we could achieve the best results. They placed some fantastic pieces of coverage across national and regional broadcast, in print and online, during an incredibly noisy week in the media, all supporting our strategic communications objectives for the campaign".

Sarah Woods, Director of Fundraising and Communications

"We were blown away with the media coverage that Do Good PR received for our Bike Donations Appeal. Heather worked quickly and efficiently with our team to co-ordinate several media visits to showcase our work and the team's impressive media contacts ensured we received some fantastic broadcast coverage, alongside a range of national media features. We saw a huge increase in bike donations as a result and I'm very thankful for all their hard work".

Jem Stein, Founder

“Heather supported the team through a busy period on two key campaigns for the society. Firstly, on Cupcake Day - achieving the most successful media campaign to date, which helped to raise a record-breaking amount for the fundraiser and secondly with planning and leading a successful launch for our 2019 Memory Walk campaign. We absolutely could not have done it without her and I greatly appreciate all she achieved.”

Claire Grindal, Head of Communications

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