About | Do Good PR | Brighton & London

Heather Collins

Managing Director & Founder

Heather has over two decades of PR experience and has been responsible for the success of numerous charity media campaigns, from her decade leading the PR activity for some of the UK’s best-known fundraising campaigns to more recently building and directing Do Good PR.

She began her career as an intern at magazines including ELLE, Harper’s Bazaar and Eve, before moving into PR, working at leading London agencies on campaigns for clients including Sony, BT and P&G. She later moved into the charity sector, spending a decade building a strong reputation as a freelance consultant leading campaigns for Comic Relief, Crisis at Christmas, Text Santa, Wear It Pink and the Alzheimer’s Society’s ‘Memory Walk’ and ‘Cupcake Day’ fundraisers.

In 2018, Heather founded Do Good PR, driven by a growing need for a specialist social impact PR agency that could tell stories capable of sparking conversation and driving meaningful change. Heather remains closely involved in client work, combining strategic counsel with hands-on media expertise.

Louise Orton

Media Associate

Louise is a senior communications and PR consultant with more than 20 years’ experience working with UK and international NGOs. A journalist by training, she has extensive experience in media relations, communications strategy, storytelling and crisis communications, with a particular focus on global health, human rights and migration.

Louise has worked with organisations including Amnesty International, Christian Aid, Save the Children, Islamic Relief, HelpAge International and the Disasters Emergency Committee, securing coverage with leading UK and international media.

She began her career in local journalism and then research with the BBC before moving into charity comms, and has worked extensively across Africa, as well as Asia and the Middle East. Alongside her communications work, works as an impact producer, helping powerful stories reach the audiences that can create meaningful change. Louise joined the DGPR team in August 2026 and works across our portfolio of clients, including Safe Haven for Donkeys, Smile Train, MS Trust, and additional project work.

Nicole Martin

Media Associate

Nicole is a seasoned communications and media expert with over 20 years of media experience in both journalism and PR. A former news reporter at The Daily Telegraph, she has a deep understanding of the media landscape and excels at helping organisations craft compelling stories that drive positive coverage and shape public opinion.

Most recently, as Head of Media at the global children’s charity Theirworld, Nicole led the organisation’s external comms and media relations. Under her leadership, the charity achieved its strongest year for media, securing high-profile coverage across major broadcast outlets and top-tier publications.

Nicole heads up our Smile Train account, and has worked on various projects, including Race2Space, Big Life Adventure and the Lobular Moon Shot Project.

Susannah Birkwood

Media Associate

Susannah is a senior communications consultant and journalist specialising in international development and animal welfare.

She has worked extensively with Do Good PR on media strategy and delivery across our portfolio of clients, including Safe Haven for Donkeys, MS Trust, Hopscotch Children's Nurseries and Smile Train and remains part of the agency's wider network of senior collaborators.

She has led media campaigns for NGOs including WWF, ActionAid and Plan International; overseen multilingual media platforms; and advised organisations on press office strategy, crisis comms and reputation management.

Previously an editor at Bloomberg in Hong Kong and a senior reporter at Third Sector, Susannah works as a journalist alongside her consultancy work, serving as a contributing reporter for Devex.

Claudia Moselhi

Media Associate

Claudia has 18 years of experience, delivering impactful PR for purposeful organisations - from public sector, charities and non-profits, to businesses doing good.

Claudia has long-term experience of supporting organisations across the health and environmental sectors, including Ovarian Cancer Action, CHEM Trust, Hubbub, Keep Britain Tidy, as well as professional member bodies, such as the Association of Child Psychotherapists (ACP) and the UK Council of Psychotherapy (UKCP).

With strong expertise in campaign strategy and media relations, Claudia has a proven track record of securing meaningful coverage where it matters most.

At Do Good PR, Claudia has worked across our portfolio of clients and projects, including MS Trust, Smile Train and the Lobular Moon Shot Project.

Helen Olzowska

Digital Marketing Associate

Helen is a Digital Marketer specialising in audience journeys, content marketing strategy and channel management for social media and email marketing.

Helen has worked in the non-profit and for good sectors for more than 20 years. Since going freelance in 2019 she has worked with organisations like Great Ormond Street Children’s Hospital Charity, World Cancer Research Fund, Mencap and the Global Alliance for the Rights of Older People.

Alongside professional experience, she has a post-graduate diploma in Marketing from the Chartered Institute of Marketing and a diploma in Social Media Management. Helen works with Do Good to craft effective digital communications and content marketing strategies and toolkits to amplify our clients' campaigns and reach the right people, on the right platforms.

Jo Hanby

Operations Associate

Jo has worked in publishing, marketing and PR for over 20 years. Previously Features Editor of a luxury lifestyle print and digital magazine, she has developed a strong understanding of storytelling, audience engagement and brand communication.

Jo joined Do Good PR in 2022, initially working as an Account Manager before moving into an operational role supporting our Director and Associates. She now oversees the agency’s internal systems and processes, from creating standard operating procedures and workflow tools to managing onboarding, finance and administration. Working closely with Heather, Jo ensures that the agency runs smoothly, internal communication flows clearly, and resources are planned efficiently to support the team’s creative and strategic work.

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