About | Do Good PR | Purpose-Driven PR & Comms

Heather Collins

Managing Director & Founder

Heather has over two decades of PR experience and has been responsible for the success of numerous charity media campaigns, from her decade leading the PR activity for some of the UK’s best known fundraising and advocacy campaigns to more recently building and directing Do Good PR.

She began her career as an intern at magazines including ELLE and Harper’s Bazaar, before moving into PR and working at a number of London’s leading agencies. She later moved into the charity sector, spending a decade building a strong reputation as a freelance consultant leading high profile campaigns for Comic Relief, Alzheimer’s Society, Breast Cancer Campaign, Hospice UK, Crisis, Malaria No More, Action Aid and The Refugee Council.

Heather founded Do Good PR in 2018 to meet a growing need for an earned-media agency that tells stories capable of sparking conversation and driving meaningful change. Heather remains closely involved in client work, combining strategic counsel with hands-on media expertise.

Louise Orton

Media Associate

Louise is a senior communications and PR consultant with more than 20 years’ experience working with UK and international NGOs. A journalist by training, she has extensive experience in media relations, communications strategy, storytelling and crisis communications, with a particular focus on global health, human rights and migration.

Louise has worked with organisations including Amnesty International, Christian Aid, Save the Children, Islamic Relief, HelpAge International and the Disasters Emergency Committee, securing coverage with leading UK and international media.

She began her career in local journalism and research with the BBC before moving into charity comms, with extensive experience across Africa, Asia and the Middle East. Louise joined the team in August 2026 and supports our portfolio of clients, including Safe Haven for Donkeys, Smile Train, MS Trust, and also on additional projects.

Nicole Martin

Media Associate

Nicole is a seasoned communications and media expert with over 20 years of media experience in both journalism and PR. A former news reporter at The Daily Telegraph, she has a deep understanding of the media landscape and excels at helping organisations craft compelling stories that drive positive coverage and shape public opinion.

Most recently, as Head of Media at the global children’s charity Theirworld, Nicole led the organisation’s external comms and media relations. Under her leadership, the charity achieved its strongest year for media, securing high-profile coverage across major broadcast outlets and top-tier publications.

Nicole heads up our Smile Train account, and has worked on various projects, including Race2Space, Big Life Adventure and the Lobular Moon Shot Project.

Susannah Birkwood

Media Associate

Susannah is a senior communications consultant and journalist specialising in international development and animal welfare.

She has led media campaigns for NGOs including WWF, ActionAid and Plan International; overseen multilingual media platforms; and advised organisations on press office strategy, crisis comms and reputation management.

Previously an editor at Bloomberg in Hong Kong and a senior reporter at Third Sector, Susannah works as a journalist alongside her consultancy work, serving as a contributing reporter for Devex.

She has worked extensively with Do Good PR on media strategy and delivery across our portfolio of clients, including Safe Haven for Donkeys, MS Trust, Hopscotch Children's Nurseries and Smile Train and remains part of the agency's wider network of senior collaborators.

Nada Farhoud

Media Associate

Nada is an award-winning journalist and media consultant with nearly 25 years’ experience in national media. She has held senior editorial roles at the Sunday Mirror and Sunday People, and has also worked at the BBC and Cosmopolitan as News Editor.

Most recently, she spent seven years as Environment Editor at the Daily Mirror, where her investigative work earned her numerous accolades, including being named Environment Reporter of the Year twice at the Society of Editors’ Press Awards and winning the Science Journalism category at the British Journalism Awards.

Nada has reported extensively on animal welfare issues, climate change, wildlife crime, farming and pollution, with assignments taking her from the Arctic Circle to the Amazon rainforest. She has also covered major UN climate summits from Madrid to Baku and is an experienced speaker and panel moderator, regularly contributing to events including the Labour Party Conference.

Now freelance, Nada continues to write for national newspapers and magazines alongside her media consultancy work, helping charities, campaigners and purpose-led organisations tell stories that make an impact.

Claudia Moselhi

Media Associate

Claudia has 18 years of experience, delivering impactful PR for purposeful organisations - from public sector, charities and non-profits, to businesses doing good.

Claudia has long-term experience of supporting organisations across the health and environmental sectors, including Ovarian Cancer Action, CHEM Trust, Hubbub, Keep Britain Tidy, as well as professional member bodies, such as the Association of Child Psychotherapists (ACP) and the UK Council of Psychotherapy (UKCP).

With strong expertise in campaign strategy and media relations, Claudia has a proven track record of securing meaningful coverage where it matters most.

At Do Good PR, Claudia has worked across our portfolio of clients and projects, including MS Trust, Smile Train and the Lobular Moon Shot Project.

Elspeth Massey

Comms Associate

Elspeth is a communications consultant and copywriter with more than 17 years’ experience helping organisations inspire action, raise awareness and generate support for causes that improve people’s lives.

She began her career as a journalist at ITV Meridian News before spending ten years working in-house for charities including the Stroke Association, Samaritans and Beating Bowel Cancer. Today, she works with charities and purpose-led organisations on messaging and narrative development, storytelling, campaigns and content.

Drawing on her experience as both a journalist and a communications professional, Elspeth helps organisations find the strongest way to tell their story and turn complex ideas into clear, engaging communications that connect with the people they need to reach. Her clients have included RSPB, Refugee Action, the Disasters Emergency Committee, YMCA East Surrey, Breakthrough T1D and Womankind Worldwide.

Helen Olzowska

Digital Marketing Associate

Helen is a Digital Marketer specialising in audience journeys, content marketing strategy and channel management for social media and email marketing.

Helen has worked in the non-profit and for good sectors for more than 20 years. Since going freelance in 2019 she has worked with organisations like Great Ormond Street Children’s Hospital Charity, World Cancer Research Fund, Mencap and the Global Alliance for the Rights of Older People.

Alongside professional experience, she has a post-graduate diploma in Marketing from the Chartered Institute of Marketing and a diploma in Social Media Management. Helen works with Do Good to craft effective digital communications and content marketing strategies and toolkits to amplify our clients' campaigns and reach the right people, on the right platforms.

Jo Hanby

Operations Associate

Jo brings over 20 years of experience across publishing, marketing and PR. As a former Features Editor of a luxury lifestyle print and digital magazine, she has a strong understanding of storytelling, audience engagement and effective brand communication.

Jo joined Do Good PR in 2022, initially working as an Account Manager before moving into an operational role supporting our Director and Associates. She oversees internal systems, processes and administration, including developing standard operating procedures and workflow tools, managing onboarding and overseeing finance. Working closely with Heather, Jo ensures that the agency runs smoothly, internal communication flows clearly, and resources are planned efficiently to support the team’s creative and strategic work.

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