Breast Cancer UK

In 2021 we were commissioned by breast cancer prevention charity Breast Cancer UK to raise awareness of the charity and their online prevention hub during Breast Cancer Awareness Month in October.

We supported the charity with content development including the collation of case studies, preparing their spokespeople with media training and developing a survey into the public’s perception of breast cancer prevention.

We packaged up the results of the survey and approached the media with interview opportunities with charity spokespeople and case studies and responded to media requests following the sad news of Sarah Harding’s death from breast cancer.


We secured a range of national and lifestyle coverage in broadcast, print and online titles, including the Mail Online, The Sunday Mirror, Stylist, Woman & Home, Mother & Baby, Yours and and UK Health Radio.


Total reach

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