Following the success of Starlight’s Play Week campaign we had the pleasure of continuing our work for the charity by managing the PR campaign for their 2021 Christmas Appeal.

Our task this time was to raise the profile of their campaign by placing feature led stories and comment pieces in the media to encourage the public to support the charity financially in the lead up to Christmas.
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Our strategy was to use the findings from the charity’s recent report to highlight the lack of provision of play in hospitals during Christmas alongside powerful real- life stories, which we placed with key lifestyle media. We also developed a ‘letter to editor’ from the charity’s CEO illustrating the importance of greater investment in play and urging the public to donate to the appeal, which was picked up by 60 regional UK print and online titles.

Results

We secured a total of 86 pieces of coverage, including a feature in The Metro, Sky News online and a broadcast report with Sky News which led to a huge spike in traffic to the charity’s website, resulting in £45k of unsolicited income.